If everyone can create beautiful marketing with AI, what becomes the differentiator?

Lately, all I see are AI-generated ads, posters, reels, leaflets, and campaigns from language schools here in Greece. And to be clear, I'm not against it at all. I use AI tools myself almost daily, both professionally and creatively.But it's making me wonder: As AI makes it easier for everyone to create polished, professional-looking marketing material, what will actually make a school stand out in the future?Because suddenly:• everyone has cinematic reels• everyone has beautiful posters• everyone has catchy captions• everyone has professional brandingAnd many schools are starting to look and sound very similar online. The visual quality gap is disappearing fast. So maybe the real differentiator is no longer the marketing itself.Maybe it's:• the atmosphere students walk into• the relationships teachers build• the opportunities students are given• the sense of community• the experiences students remember years later• whether students actually have a voiceIronically, I think AI may push education toward becoming more human, not less. Not because technology becomes less important, but because authenticity, identity, trust, and real connection may become the only things AI can't mass-produce.Curious how other educators and school leaders see this.Has AI changed the way you think about promoting your work or building trust with students and families?